Kumho Offers Premium Range That Should Not Be Underestimated

Kumho Tyres has announced a new Premium Selection Range, which has been carefully curated with a line of tyres that represent the pinnacle of Kumho’s craftsmanship in performance and premium tyres.


The Premium Selection Range contains three different Kumho Premium tyres, catering for a wide selection of performance and premium machines, with the range including the
Crugen HP71, the Ecsta PS71 and the Ecsta PS72.



Kumho Tyre’s Premium Selection Range has been formulated combining cutting-edge technology with premium materials, to offer a driving experience defined by superior traction, precision handling, and unparalleled durability. The new Kumho Premium Selection Range targets both Internal Combustion (ICE) engine vehicles and new generation electric vehicles (EV) with a variety of tyres that have been engineered for both automotive technologies and for performance and premium machines.


According to Kumho Tyre Australia’s director of sales and marketing, David Basha, the new Premium Selection Range underlines the brand’s position as a manufacturer of tyres that offer performance, equal to or better than more expensive established brands.


“The fact that many highly esteemed automotive OEMs now fit Kumho Tyres as original equipment, demonstrates the performance capability and the overall reputation and quality of our tyres,” said David Basha.


“What we are saying is that when only the best will do, the Kumho Premium Selection Range is the answer for those looking for optimum performance in their tyres to match the engineering of their vehicles at rational price levels,” he added.


“Kumho’s full range of tyres has been underestimated by many, but the many global awards and accolades they have collected, emphasises that Kumho develops and manufactures tyres that can be relied upon for premium engineering and performance,” said Basha.


“At Kumho, we know that staying ahead in the world of tyres means always pushing the limits of innovation. This is why we lead the way in technology and design, crafting tyres that set the standard in performance and quality,” said Basha. “Our award-winning tyres result from a relentless dedication to pushing the boundaries of technology, making Kumho one of Australia’s top-selling tyre brands. 


“At Kumho, we will never rest on our reputation alone. Instead, we continually seek new ways to innovate and evolve – exploring new roads to drive us forward,” he said.



The new Premium Selection Range is headlined by the Kumho Ecsta PS72 Sport and Sport S which has been engineered for performance cars and offers unparalleled performance, blending cutting-edge design and advanced technology for maximum traction, precision, and durability in all driving conditions. The PS72 is set to be launched in Australia in the coming months. 


The PS72 advanced tread compound increases grip and braking by up to 10 per cent over its predecessor, with a robust tread design that enhances traction and optimises water drainage, while reducing aquaplaning risks for superior control. 


Ecsta PS72 also features strengthened tread blocks and high-stiffness rubber to improve handling and driving stability, delivering a responsive and controlled ride, while specialised tread compound and optimised contact patch extend tyre life by up to 25 per cent, ensuring outstanding value and reliability for long-term use.



The Kumho
Ecsta PS71 is aimed at performance sportscars, SUVs and EVs and delivers exceptional performance tailored for performance-oriented machines, offering refined driving stability, precise handling, and confident braking on both wet and dry roads. 


The PS71 features a high dispersion ‘Micro Silica’ tread compound which maximises wear resistance, handling precision, and fuel efficiency. The design ensures an all-around superior driving experience, while its modified tread compound enhances wet surface performance, as well as greater safety and control. 


Four wide grooves efficiently channel water away from the tread for exceptional wet grip, while a high-performance resin ensures reliable traction on any surface. 


Reinforced sidewalls enhance durability and control, making this tyre perfectly suited to the demands of sports and SUV driving. 



The third member of the Kumho Premium Selection Range is the
Crugen HP71, which is a tyre that takes innovation to the next level. It delivers an upgraded construction, reduced weight, and improved rolling resistance for a quiet, comfortable ride alongside exceptional all-weather performance. 


A multi-pitch tread block variation, combined with an aerodynamic tread design, minimises road noise harmonics, while select sizes also feature K-Silent polyurethane foam inserts, which absorb air vibrations, reducing tyre noise by up to five decibels. 


The HP71 features new 3D-Interlocking Sipe technology, combined with high-strength hybrid materials, which strengthen the carcass structure to deliver enhanced durability and improved safety. 


The HP71 also has been designed for both SUV and
EV applications and features highly dispersible micro silica and high-grip resin compound, combined with widened tread grooves, improve water drainage and aquaplaning resistance.


The Kumho Premium Selection Range is available from Kumho’s extensive network across the country including Kumho’s Platinum Dealer outlets.

DISCOVER MORE
By Genevieve Waller April 13, 2025
Turn Tyres into Travel – Win a $10,000 Trip with Kumho!*
By Genevieve Waller April 2, 2025
Kumho Tyre has again been chosen by global automotive giant, Volkswagen Group to be the original equipment (OE) tyre supplier on two of its new models from two of its leading brands. The Kumho Ecsta PS71 has been chosen by Volkswagen Group as the OE fit tyre for both the new Volkswagen Tiguan and the Cupra Terramar compact sports SUVs. The new Volkswagen Tiguan and the Cupra Terramar are both based on Volkswagen Group's latest MQB Evo platform.
By Genevieve Waller February 21, 2025
Kumho Tyres has announced a new sporting partnership with the Canterbury-Bankstown Bulldogs in the NRL, which will be used to drive an important road safety campaign for youth and students. Kumho has signed on as the official tyre partner and official partner for the NRL club’s men’s Head Coach for the 2025 and ’26 seasons. The Canterbury-Bankstown Bulldogs were rightly acknowledged as the most improved club in the 2024 NRL men’s competition under the stewardship of Head Coach Cameron Ciraldo, and expectations are high for the team in the upcoming 2025 season. The two-year agreement will not only see Kumho Tyre logos proudly adorned on the Head Coach’s game day attire and at both Accor Stadium , and Belmore Sports Ground , but will also engage with the Bulldogs’ community through its Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.
By Genevieve Waller December 31, 2024
At Fred Vella Discount Tyres, we’re excited to offer Kumho tyres—where innovation and performance come together. Whether you’re looking for the precision and durability of the PS71 , the all-season versatility of the PA51 , or the EV-focused innovation of the HP71 EV , we have the ideal tyres to enhance your driving experience. These tyres incorporate advanced technologies to deliver exceptional handling, lasting durability, and improved safety in diverse driving conditions. Want to discover what sets these tyres apart? Explore the details of each model and see how Kumho is revolutionizing the way we drive. For an in-depth look at the PS71’s sporty edge, the PA51’s adaptable touring performance, and the HP71 EV’s EV-specific engineering, check out the link below:
By Richard Wilson September 13, 2024
Kumho Tyres has thrown its support behind Volkswagen’s unique and memorable celebration to mark 70 years in Australia and the production start of its ID range of battery electric vehicles. To celebrate the milestone Volkswagen is attempting to break a Guinness World Record in achieving the biggest GPS image ever made by a vehicle. The World Record attempts is being undertaken by Rainer Zeitlow, who is the holder of multiple endurance driving records, and he will attempt to write “ 70 years of VeeDub ” via the GPS tracking electronic trail left behind as he drives across the wilds of the Australian outback. Zeitlow will be driving a Volkswagen ID.4 battery electric SUV equipped with Kumho HP71EV in 235/55R19 sizing as he weaves his way across a number of states and territories as he tries to capture the record and write the slogan and his name in the history books. Following the record attempt Rainer will cap off the commemoration with a lap of Australia that will finish off a massive 33,000km seven week journey. In 2023, Volkswagen announced it had chosen the Kumho HP71 EV as its OE fit on the new ID.4 when it debuts on the Australian market later this year. Read more here
By Richard Wilson September 13, 2024
Leading automotive company Volkswagen has announced Kumho Tyres as the original equipment tyre supplier for its new seventh-generation Multivan ( Multivan T7 ). Kumho Tyres will supply its ECSTA HS52 tyres in both 235/55R17 and 235/50R18, for the new generation Multivan, marking a significant milestone in the partnership between Kumho Tyres and Volkswagen. The Volkswagen Multivan is one of the longest-produced models by Volkswagen, having been in production in various models and forms since 1949. Traditionally known as the Kombi in many markets, particularly here in Australia, the Volkswagen van became one of the symbols of the youth revolution in the 1960s and ‘70s, and has continued to be a pillar of mini bus and van sales around the globe since then. The Multivan T7 , is the latest iteration, and is based on the Volkswagen Group's MQB modular platform, designed for vehicles with a transverse engine layout. This platform allows for greater flexibility in manufacturing and design. The Kumho ECSTA HS52 tyres are designed to provide a comfortable driving experience and high safety, with the tread pattern featuring a solid block design, which is engineered to maintain consistent road friction pressure, reducing impact and noise, while also enhancing ride comfort. The latest Kumho design features have already earned the ECSTA HS52 high praise in performance tests. The HS52 was ranked third overall in tyre performance tests by Germany's " ADAC " magazine and fourth overall by "Auto Bild," receiving the highest evaluation among domestic tyre companies.
By Richard Wilson September 13, 2024
Off-road expert and adventurer Denny Danis of Team Bullet Off Road has heaped praise on Kumho Tyres versatile and practical all terrain AT52 tyres following his latest adventure through a rain affected and muddy Central Australia, including a Simpson Desert Crossing and a run back from Birdsville via Moree in Northern NSW. Denny said the AT52s on his 79 Series Toyota LandCruiser ute, out-performed all of the specialist mud terrain tyres on the five other Toyota’s which were part of the convoy, particularly in what was very muddy trip across the Simpson and coping with the equally wet conditions in the channel country south from Birdsville. Team Bullet showcased its well-travelled 79 Series fitted with its Kumho AT52s at the Australian 4x4 and Adventure Show at Sydney International Dragway in September. Denny said that the Central Australian trip which tracked west from Sydney and up to Coober Pedy, before heading to Mt Dare and across the Madigan Line crossing of the Simpson before returning to Sydney, covered about 8000 kms and was a stern test given the massive rainfall in weeks prior to the trek.
By Richard Wilson August 26, 2024
As a proud Kumho dealer, we are excited to share the remarkable achievements of the Kumho ECSTA HS52 with our customers. This tyre has proven its excellence in some of the toughest tests in Europe, outperforming many well-known brands and setting a new standard for safety and performance. To discover how this tyre can enhance your driving experience and provide the safety and reliability you need on the road. Visit the blog today and find out why Kumho Tyres is the brand you can trust for your vehicle’s needs.
By Richard Wilson August 16, 2024
 The 2024 Australian men's and women's hockey teams, known for their skill and determination, made Australia proud with their hard work on the global stage. Kookaburras : A Journey of Passion and Determination The Australian men's hockey team, the Kookaburras , started their Olympic campaign with a strong performance against New Zealand, winning 5-0. Blake Govers was a standout player, scoring a hat-trick that demonstrated his exceptional skill and precision. Despite their early success, the Kookaburras faced a challenging match against India, where they were narrowly defeated 3-2. The match was a nail-biter, with Govers scoring a late goal to bring the team within one point. Unfortunately, the team was eliminated in the quarter-finals by the Netherlands, concluding their campaign. Hockeyroos : A Campaign of Skill and Determination The Hockeyroos , Australia's women's hockey team began with a decisive 3-0 victory over the USA, showcasing their strong defensive tactics and cohesive teamwork. The Hockeyroos advanced to the semi-finals after defeating China in the quarter-finals. Kumho's Support for the Australian Teams Kumho was proud to be the official tyre partner of these incredible teams. Both teams have returned home with their heads held high, having demonstrated the strength and spirit of Australian hockey on the world stage. Their journeys continue to inspire fans and young athletes, reflecting the enduring legacy of Australian hockey .
By Richard Wilson August 16, 2024
Kumho Signs Sponsorship with Eintracht Frankfurt for Three Year Deal
More Posts