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Innovative Kumho Omni Ring Tyre Wins Design Award

Mon, 30 Mar 2026 23:54:32 GMT

Innovative Kumho Omni Ring Tyre Wins Major International Design Award

Kumho Tyre has again won the coveted International Forum Design Award for 2026 (iF Design Award).

The iF Design Award is organised by the IF International Forum Design in Germany and is recognised as one of the world’s top three design awards alongside the German Red Dot Design Award and the International Design Excellence Awards (IDEA) in the United States.

More than 11,000 entries from 72 countries were submitted this year, and the judging panel comprising 132 international experts selected the ultimate winners.

Kumho Tyre won the Product Concepts category for its radical Omni Ring concept, a modular tyre which has been designed for future mobility and is characterised by its ability to move in all directions.

The Kumho Omni Ring features various patterns that deliver optimal performance depending on driving conditions and demands.

In urban indoor settings, a dense herringbone pattern ensures noise reduction and energy efficiency while for inter-city motorway travel, it features a durable block pattern that enhances performance at high speeds, and enables efficient mobility in future urban environments.

Kumho Tyre’s head of R&D, Young-Jin Kim, said the company has pursued a wide range of R&D initiatives in line with the rapidly evolving mobility industry.

“We will further strengthen our R&D capabilities to deliver sustainable and responsible mobility solutions for the future, based on innovative design and advanced technology,” said Kim.

Kumho Tyre has consistently received recognition at major design awards around the world, earning acclaim each year for the originality and advanced concepts of its future products.

The company aims to further strengthen its position as a global premium brand as a smart mobility partner for a sustainable future, through continued innovation in design and functionality.

Kumho Tyre’s Ready To Take You On Any Adventure

Fri, 06 Feb 2026 00:53:58 GMT

Kumho Tyre has started 2026 with what it is declaring as its best and most comprehensive spread of adventure-ready Road Venture tyres ever, enabling vehicles and drivers to handle anything that the harsh Australian environment and conditions can throw at them.

Kumho Tyre’s updated Road Venture family of tyres is now complete with the recent launch of its new RT ‘Rugged-Terrain’ , joining the already established AT52 ‘All-Terrain’ and MT71 Mud-Terrain tyres, to deliver the best range of performance, whether on the tar, dirt roads, rocks, mud or the desert sands.

According to Kumho Tyre Australia’s director of sales and marketing, David Basha, the completion of the Kumho Road Venture family means the company can safely claim it’s got a tyre for everyone in the adventure space.

“Our Road Venture family is now complete and provides 4WD, UTE and SUV owners with a complete array of tyres to handle whatever adventure lies ahead,” said David Basha.

“The question we are asking is ‘WHAT IS YOUR ADVENTURE?’, and the answer is, whatever that adventure is, Kumho can get you there,” he said.

Kumho Tyre launched its all new ‘Rugged Terrain’ tyre (RT) in late 2025 with its design making it the ideal on and off-road tyre, allowing 4WD, ute and SUV owners to get the best of both worlds in one tyre.

The Kumho Road Venture RT tyre has completed the totally revitalised line up for Kumho in its Adventure Tyre range, and sits between the All-Terrain Road Venture AT52 and the tough maximum traction Road Venture MT71.

The new RT has been developed to answer the enormous and growing demand for a tyre that will deliver great on road performance along with excellent off road capability.

In a series of tests by Kumho Tyre in the USA at the Treadwell Research Park , the RT outperformed tyres from rival brands in wet and dry handling, ride, road noise and both wet and dry braking.

The testers used both a Ford F250 and a Jeep Wrangler Rubicon for the tests with the tyres also outperforming rival off road brands in areas of mud traction and steering, off road trail performance, cut chip resistance and overall wear.

AT52

The Road Venture AT52 entered the Australian market in early 2023 as the direct replacement for its popular, top selling and highly praised Road Venture AT51 All-Terrain tyre, which earned plaudits and admiration from Ute, SUV and 4WD users over more than a decade on the Aussie market.

The AT52 was the evolution of the AT51 and was awarded one of the most prestigious international design competitions on the planet, winning the 2022 Good Design Award (G-Mark) in Japan.

The AT52 was extensively tested across the globe in a range of harsh environments both here in Australia and in North America, where its combination of strong performance both on and off-road and in rough terrains including in dry, stony conditions, mud and sand, won it favour with both SUV and pick-up/ute drivers. The sawtooth-shaped shoulder block tread design tread has been engineered to improve off-road traction while also delivering a comfortable and quiet ride.

MT71

The Kumho Road Venture MT71 offers premium off road performance that has redefined the 4WD tyre segment and came to market in late 2020 after more than two years of development.

The MT71 is available in an array of sizes that cover the vast majority of the mud-terrain segment. A cornerstone product for Kumho Tyre, it delivers the highest level of performance whether in slippery mud, tackling dry outback gravel tracks or cruising down the highway.

The MT71 also offers truly competitive pricing and has proved a revered and respected competitor in the serious 4WD tyre market.

David Basha said that most 4WD/UTE/SUV owners spend 80 to 90 per cent of their driving time on tarmac but also want a tyre that will cope with their off road adventures.

“This is a booming sector of the automotive market and Kumho Tyre’s family of adventure tyres satisfies the need for a performance tyre on road, as well as when they hit the gravel, snow or mud,” said Basha.

“No one wants to keep two separate sets of tyres just to cope with the occasional off tarmac excursion, which is why our family of Adventure Tyres is so versatile and confidence inspiring.”

Kumho Tyres engineers have concentrated on designing the Road Venture range as tyres that deliver exceptional off road performance, a quiet and comfortable ride, giving confident wet weather performance and superior wear resistance.

Explore the full Road Venture range and size options here:

Kumho Tyre Awarded Ecovadis Gold Medal For The Second Consecutive Year Reinforcing Its Position As A Sustainability Leader

Fri, 06 Feb 2026 00:50:27 GMT

Kumho Tyre has won a major global award for its efforts and outstanding performance in Environmental Sustainability and Governance (ESG) evaluations across 2025 by global sustainability ratings organisation EcoVadis .

It is the second year in succession that Kumho was awarded for its strength in sustainability management, after having also earned the Gold Medal honour in 2024.

EcoVadis assesses the sustainability of global supply chains based on policies, actions, and certifications across four areas: environment, labour and human rights, ethics, and sustainable procurement.

Kumho ranked in the top five per cent out of approximately 150,000 companies worldwide for sustainability in 2024, and in the 2025 evaluation the company achieved notable improvements in labour and human rights, and ethics. EcoVadis cited that Kumho Tyre had reflected progress in the strengthening of its ethical management framework as a result of expanding the scope of ESG data management.

Kumho Tyre also received an integrated “A” grade in the 2025 ESG rating from the Korean Institute of Corporate Governance and Sustainability , an improvement of one grade from the previous year.

The Korean Institute said the upgrade was driven by management enhancements such as the establishment of a human rights management system, setting employee diversity goals, increased investment in information security and the implementation of board performance evaluations.

Since 2022, Kumho has also continued its participation in the Carbon Disclosure Project (CDP).

Last year the company earned an A rating in recognition of its water resource management capabilities, as well as scoring the highest rating in the Supplier Engagement Assessment (SEA), highlighting its efforts in climate change response and ESG management.

Kumho has also maintained its AA rating in the MSCI ESG assessment and was selected as a Yearbook member in the Corporate Sustainability Assessment (CSA) by world-renowned credit rating agency, S&P Global , which gives it a ranking within the top 15 per cent of the global auto components industry.

At the Korean Sustainability Conference 2025, hosted by the Korean Standards Association under the Ministry of Trade, Industry, and Energy, Kumho ranked first in the tyre sector of the Korean Sustainability Index (KSI) for the third consecutive year.

The company was also recognised for its excellence in the manufacturing sector in the Korean Readers’ Choice Awards (KRCA) for the second consecutive year.

President and CEO of Kumho Tyre, Il Taik Yung, said the company systematically manages goals and tasks by major issues in alignment with its sustainability strategy.

“Through advancing and embedding ESG management, we will strengthen the foundation for sustainable growth and continue our efforts to become a global sustainability leader,” Il Taik Yung said.

Learn more about Kumho Tyre’s initiatives here:

Kumho Tyre Announces Major New European Tyre Manufacturing Plant

Wed, 17 Dec 2025 00:09:54 GMT

Global tyre maker, Kumho Tyre has announced the construction of a new European tyre manufacturing plant as part of the company’s strategy to expand its global production footprint and accelerate growth across the European market.

The new European facility will be built at Opole in Poland and is scheduled to begin initial operations by August 2028, pending investment and regulatory approval. The first phase will support an annual production capacity of six million tires, with expansions planned according to market demand at a total investment of $AUD884 million (US$587 million).

Kumho evaluated several European countries, including Poland, as potential locations for the new plant, assessing factors such as site suitability, sales growth potential, investment stability, profitability, and available incentives.

After a thorough review of the final two candidate regions, the company selected Opole for its logistical advantages, skilled workforce, competitive infrastructure, stable access to the European market, and the attractive incentives offered by the Polish government.

Europe represents a market of substantial strategic importance for Kumho, accounting for roughly 25 per cent of overall global tyre consumption. In 2024 European sales made up approximately 26.6% of the total revenue.

Kumho says it will secure a stable foundation for sales expansion while strengthening its portfolio of high-value-added products (HVPs), including high-performance and large-inch tires by establishing a local European production base. This move is expected to boost both profitability and brand value.

Europe also comprises about 17 per cent of the global original equipment (OE) tyre market and is home to major high-end vehicle manufacturers.

Until now, the absence of a European production base had limited Kumho Tyre’s supply stability and lead-time competitiveness. The new facility is expected to significantly improve OE responsiveness and create new opportunities for collaboration with leading automotive brands.

President and CEO of Kumho Tyre, Taik Jung, the European market holds tremendous strategic significance in the global tyre industry.

“By establishing local production and supply capabilities in Europe, Kumho Tyre will strengthen its market competitiveness, local responsiveness and attractiveness to European vehicle manufacturers with the product quality for which the brand is renowned,” said Jung.

Meanwhile, Kumho Tyre also plans to complete a new factory with an annual capacity of 5.3 million tyres in Hampyeong, in its home country of Korea by the end of 2027.

The confirmation of the Polish site means Kumho Tyre is set to build a fully integrated production network spanning Asia, Europe, and North America.

The tyre maker will continue expanding its regionally optimised production capabilities through this network to meet market-specific demand and reinforce its global competitiveness.

Keep up to date with the latest Kumho news, competitions and product releases here.

Partnership Renewal with Hockey Australia Announced

Tue, 16 Dec 2025 23:57:02 GMT

Kumho Tyre Australia has announced it will be recommitting to Hockey Australia as an official national partner, signing a new one-year deal running through the end of 2026. The agreement extends and strengthens the existing partnership after the previous renewal in 2023.

Kumho Tyre will continue to support hockey at all levels - from grassroots clubs and community competitions to elite national teams such as the Kookaburras and the Hockeyroos - providing valuable backing for domestic growth and international success.

Hockey Australia Chief Executive Officer David Pryles said the renewal represents a strong endorsement of the sport’s growth and the shared values between both organisations.

“Kumho’s commitment to supporting families travelling to hockey matches, grassroots clubs, and our national teams underscores the shared values between our organisations,” Pryles said.

“Their ongoing support provides stability and ensures we can keep delivering high-quality competitions and development pathways across the country.”

Kumho Tyre Australia Sales & Marketing Director, David Basha, knows Hockey Australia’s work is about so much more than what happens on the field.

“Hockey Australia’s work at all levels from grassroots right up to the national programs is to be commended,” Basha said. “Our partnership is about working together to provide kids and adults at all levels the opportunity to get involved in the sport of hockey."

“We want to be a part of the journey of young kids coming up through the pathway to hopefully one day become a Kookaburra or Hockeyroo.”

Hockey Australia’s commercial program continues to go from strength to strength, with several major renewals and exciting new additions in 2025. Longstanding partners Kookaburra, APM, Hirudoid, and ASICS have reaffirmed their commitment to Australian hockey along with Kumho, while a wave of new partnerships - including Polytan, Sportscover, Australian Venue Co, PWG, Match Worn Shirt, Automatorr, BildGroup, and Musco Sports Lighting - demonstrates growing confidence in the sport’s direction.

The new agreement builds upon a successful partnership that has seen Kumho’s support help expand hockey’s footprint across Australia. Through national exposure, grassroots investment, and continued backing of the national programs, the partnership will play a key role in helping Australian hockey maintain its strong momentum toward future international campaigns, including the 2026 Hockey World Cup and the 2028 Olympic Games.

Off Road Adventurer Praises Kumho Tyre Performance After Epic Cape York Torture Test

Tue, 16 Dec 2025 23:55:14 GMT

Off road adventurer and YouTube influencer, Denny Danis has just completed a 10,000 kilometre torture test with Kumho’s brand new RT tyres , taking on Cape York and some of the harshest and toughest 4WD tracks in the country.

Danis equipped his Toyota LandCruiser 79 for the adventure which saw him and his family complete the entire trip without a puncture or any issues. He has recorded the trip for his YouTube channel which has one of the biggest audiences for any 4WD videographer on the social media platform.

“The RTs performed brilliantly despite some very tough conditions and they didn’t even look like they’d let us down,” Danis said.

“You can lower the pressure down to negotiate soft and or difficult conditions and not suffer punctures, they are a very impressive tyre,” he added. “We toured all around the Cape and didn’t spare the tyres one little bit but they came through with flying colours.”

Denny says he has been using Kumho tyres for about five years and sees them as the most reliable and cost effective off road tyres on the market.

“I have become a big fan of Kumho since first putting MT71s on my 79 Series LandCruiser for a very rugged trip around the Victorian High Country. That was five years ago and today I have Kumho AT52s on my wife’s LandCruiser 300 wagon, on my 79 Series and would highly recommend them,” Denny added.

As well as exploring Australia’s toughest off road 4WD tracks and regions Denny also competes in and organises challenging 4WD Rock Crawling competition including a 24 Hour challenge along with five other support events.

Running under the name of Team Bullet, the off road driving competitions require a deep knowledge of off road tyre performance and capabilities.

“I set up my events in my LandCruiser using Kumho tyres and they handle the rough stuff superbly,” Denny said.

“I have only ever had one Kumho damaged and that was my fault because I didn’t let the pressure down the right way, but apart from that they have been flawless,” he said.

Denny and his family have a number of plans in the pipeline for trips to take their Kumhos on throughout 2026.

“Definitely looking forward to putting the Kumhos to the test on a number of trails in the future and I am sure they will excel,” he concluded.

You can watch the Team Bullet adventures through their YouTube channel:

Win a $100 Prepaid Visa with Kumho Tyres!

Tue, 30 Sep 2025 23:00:28 GMT

The festive season is right around the corner and that means road trip time! Feel confident on the road knowing you're supported by quality tyres, and there's no better place to get them than at Fred Vella Tyres.
When you buy 2 or more tyres from the Kumho product range, hold on to your receipt and register your purchase! You could be one of 50 people to win a $100 prepaid Visa gift card*. That’s fuel and travel snacks covered!

How to Enter:

Purchase 2 or more Kumho brand tyres
Keep your receipt
Register your details online by December 12th

The prize draw takes place on December 15th, with 50 lucky winners receiving a $100 prepaid Visa card - just in time to hit the road!

Why Buy Kumho Tyres?

Kumho is known worldwide for durability, traction, and smooth performance. Whether you need tyres for an SUV , EV , passenger car , or off-road vehicle, Kumho offers a wide range to keep you safe and comfortable no matter where your adventure takes you.

*T&C’s apply. Click here to read the full terms and conditions. Promotion period from 1st October 2025 to 12th December 2025.

Bulldogs Put The New RT To The Test

Mon, 15 Sep 2025 06:12:39 GMT

The Canterbury-Bankstown Bulldogs Head Coach and star players were some of the first people to put the new Kumho Road Venture RT tyres to the test and believe the similarities between how they need to perform on the field is comparative to how the new RT performs on all surfaces.

Head Coach Cameron Ciraldo took to the wheel and hit the beach, and spoke about how rugged they need to be in the way they approach their play, how they deal with pressure situations and how they rely on their equipment to perform, just as we all need to rely on our tyres to perform when out and about.

Check out the video below to see how their day of adventure was.

Famed Adelaide Tyre Dealer Celebrates Its 57th Anniversary By Being Granted Platinum Status

Sun, 07 Sep 2025 23:39:19 GMT

One of Adelaide’s longest established tyre dealers has just been named as one of Kumho Tyre Australia’s newest Platinum Dealers .

Fred Vella Tyres, based in the Adelaide suburb of Melrose Park has just celebrated its 57th anniversary of operation, since being established by Fred Vella on the 26th August 1968.

Fred Vella, who is now 89, still comes into the business every day, despite long since handing over the reins of the operation to his son, Michael.

Michael Vella says that the dealership has been selling Kumho in Adelaide for more than 50 years, since they were first distributed in SA by local tyre wholesaler, Ron Heath.

“We’ve always been impressed with Kumho because of their performance and overall reliability and longevity, as well as their pricing, so to have been awarded Platinum Dealer status is a great reward for our loyalty and continued support for Kumho,” said Michael.

“The thing about Kumho is that they have a range that covers all the bases and they produce tyres that suit any and every customer,” he said.

While Michael Snr runs the tyre service these days, his son, Michael Jnr, has also been a part of the operation for the past 16 years. Michael Jnr represents the third generation of Vellas in the business, after joining the family operation straight out of school at age 18.

The strong track record and loyal customer support led Kumho to invite Fred Vella Tyres to become a Platinum dealer.

According to Kumho Tyre Australia Retail Operations Manager, Paul Deer, it is the commitment and long term stability of Fred Vella Tyres that was a key factor in promoting the dealership to Platinum status.

“Michael Snr, along with his Dad Fred and the team, have shown amazing focus and commitment over more than five decades and it is fitting that they have now been elevated to Platinum,” Paul Deer said.

The team at Fred Vella comprises Michael and Michael Jnr, admin manager Bronwyn Harris and two tyre technicians.

Administration manager Bronwyn Harris said the legacy of being in the local tyre business with the same owners for 57 years makes for some extraordinary encounters.

“It is amazing how many people come in here to buy tyres and tell us they first came here with their parents to buy tyres for the family car back in the 1960s, when Fred was running the business day-to-day, said Bronwyn Harris.

“The business was originally across the road but we moved the entire tyre operation to this site, next to Fred Vella Smash Repairs some years back, so we have been in basically the same location for the entire existence.”

“That means a lot to customers who like consistency and longevity,” she added.

As well as superior tyre service, the team is able to handle a range of repairs including brake pad replacement, battery replacement, tyre and puncture repair, wheel alignment and wheel balance as well as disposing of your old tyres.

Fred Vella Tyres is open Monday to Friday from 7:30am to 4:45pm, located at 989 South Road in Melrose Park, South Australia.

Kumho Launches New Rugged Terrain Tyre To Deliver Best Of Both Worlds For 4WD/Ute/SUV Owners

Tue, 02 Sep 2025 03:06:50 GMT

Leading tyre manufacturer Kumho has launched an all new ‘Rugged Terrain’ tyre (RT) designed as the ideal on and off-road tyre allowing 4WD, ute and SUV owners to get the best of both worlds in one product.

The new Kumho Road Venture RT completes a totally revitalised line up for Kumho in its range of 4WD/Ute/SUV tyre range and will sit between the already launched and highly acclaimed All Terrain Road Venture AT52 and the tough Mud Terrain, off road, maximum traction Road Venture MT51 and MT71 .

Kumho has developed the new RT to answer the enormous and growing demand for a tyre that will deliver great on road performance along with strong off road performance.

In a series of tests by Kumho Tire in the USA at the Treadwell Research Park using 275/70R18 size RTs, the tyre outperformed similar tyres from rival brands in wet and dry handling, ride, road noise and both wet and dry braking. The testers used both a Ford F250 and a Jeep Wrangler Rubicon for the tests with the tyres also outperforming its rivals off road in areas of mud traction and steering off road trail performance, cut chip resistance and overall wear.

According to David Basha, Kumho Tyre Australia Director of Sales and Marketing, most 4WD/Ute/SUV owners spend 80 to 90 per cent of their driving time on tarmac but also want a tyre that will cope with their off road adventures.

“This is a booming sector of the automotive market and the new Road Venture rugged-terrain satisfies the need for a performance tyre on road, as well as when they hit the gravel, snow or mud,” said Basha.

“No one wants to keep two separate sets of tyres just to cope with the occasional off tarmac excursion which is why the new RT51 is so versatile and confidence inspiring,” he added.

“Kumho engineers have designed a tyre that delivers exceptional off road performance, quiet and comfortable ride, confident wet weather performance and superior wear resistance,” Basha said.

Kumho engineers have drawn on their extensive experience in designing versatile, multi-purpose tyres to create the new RT, packed with key performance features.

Bold shoulder blocks with saw-tooth edges provide strong off-road traction, while multi-angle sipes and zig-zag grooves boost grip in snow and slippery conditions. A twisted centre block with reinforcement design improves straight-line stability and wear performance under high loads.

Optimally shaped tie bars enhance tread block rigidity for better traction, while an optimal volume groove design improves drainage for wet and snow conditions. This is further supported by a high-dispersible micro silica compound and optimised tread pattern for excellent wet-weather performance.

To prevent stones from lodging in the tread, Kumho has introduced a distinctive ‘ground crack’ pattern with an ‘under deco’ cracked-ground design, along with a wavy cross-section shoulder groove that also strengthens block rigidity.

The launch of the new RT is part of Kumho’s aim to make another major step forward as a global brand lauded around the world for cutting edge technology and outstanding performance. Kumho’s target is to continuously strive to develop the perfect tyre through its worldwide research and development network.

Kia Chooses Kumho HT51 As OE Fit On Its New Tasman Ute

genevieve@cocktailmarketing.com.au (Genevieve Waller) — Wed, 30 Jul 2025 02:01:22 GMT

Kumho has announced it has been selected as the original equipment (OE) tyre supplier for Kia’s much anticipated new ute/pickup, the Tasman.

The Kia Tasman will be equipped with Kumho’s Crugen HT51 , an all-season tyre, designed specifically for SUVs and pickups.

The Kumho HT51, which is part of Kumho’s premium Crugen line-up for SUVs and utes, will be fitted to Tasman models sold around the world in key global markets, including Australia, South Korea, Asia, the Middle East, and Africa. In Australia, the HT51 will be fitted as OE on four of the five model variants (S, SX, SX+ & X-Line).

The Kumho Crugen HT51 delivers a well-balanced driving experience and has been designed for both on and off-road driving, including sustained periods through rough terrain and in diverse weather conditions.

The Kumho HT51 combines advanced tyre technology with innovative design to deliver a quiet, comfortable ride on-road, and strong, reliable performance off-road.

Its specially engineered pattern block disperses road noise based on vehicle characteristics, helping minimise cabin sound. Optimised tread block rigidity and strategic block arrangement ensure dependable handling and braking.

For winter conditions, the HT51 features 3D block design technology and uniquely shaped grooves that enhance traction, braking, and control on snow and ice.

Senior vice president of Original Equipment Sales for Kumho Tyre, Insoo Kim, said the company was excited to supply OE tyres for the Tasman.

“This is Kia’s first-ever authentic pickup, and our continued partnership with leading global automotive brands reflects the exceptional quality of our tyres and the strength of our brand.”

Director of Sales and Marketing for Kumho Tyre Australia, David Basha said the company is pleased the new Kia Tasman will be fitted with HT51s.

“Kumho Tyre Australia has a long association with Kia as well as other leading global automotive brands including Hyundai, Volkswagen, Audi, Mercedes-Benz and BMW, to name but a few,” said David Basha.

“We stand ready and very prepared to provide the necessary product and service for Kia Tasman owners and their Kumho HT51 tyres,” he added.

Kumho Tyre continues to strengthen its global OE portfolio, providing tyres for a range of Kia models including the EV3, EV4, EV5, EV6, and EV9, and the company plans to further expand its partnership with Kia, focusing on enhancing tyre performance and maximising customer satisfaction.

Kumho Rises To The Challenge With 4WD 24/7 On Trip To Australia’s Most Remote Pub

genevieve@cocktailmarketing.com.au (Genevieve Waller) — Thu, 29 May 2025 04:38:43 GMT

Kumho Tyre have once again been part of a grand adventure, joining the crew from 4WD 24/7 on a trip across the Australian outback to visit one of the most remote pubs in the world.

Jock McDonald and his team from the world’s most popular 4WD Youtube channel 4WD 24/7 , recently completed a journey across thousands of kilometres on the Kumho Road Venture AT52s . Jock, along with fellow 4WD 24/7 member Jesse purchased two beaten up backpacker rigs and made the journey from Brisbane to Birdsville as part of their Kincrome Bush Mechanic Challenge. Tackling harsh desert terrain, flash flooding and on-the-fly repairs, Jock and Jesse take on one of the channel’s biggest ever challenges!

Check out the full video below to see how the AT52s fare against the harsh and unforgiving Australian terrain.

The AT52 blends the perfect combination of performance to take command of rugged terrains whilst also delivering on-road comfort and providing year round all-season traction.

Kumho Helping Empower Next Generation Through Bulldogs Game Changers Program

genevieve@cocktailmarketing.com.au (Genevieve Waller) — Thu, 29 May 2025 04:36:39 GMT

Kumho Tyre Australia , through the partnership with NRL club Canterbury-Bankstown Bulldogs are helping to empower local teenagers through the newly introduced Game-Changers program.

The Bulldogs Game-Changers has been developed as a unique and authentic educational program designed to equip high school students with essential life skills. The program is a community collaboration uniting schools, industry, law enforcement and the spirit of sport to empower students to confidently navigate real-life challenges.

As part of the program, Kumho Tyre Australia supports students through a road safety topic that is one of seven core topics that include: mental health, physical health, financial literacy, safe social media use, career planning and leadership.

All sessions are run in and around the home of the Bulldogs, Belmore Sports Ground, and have been reviewed and endorsed by the NSW Police Force which is a huge show of confidence in the program’s relevance and integrity.

Six schools within the local Canterbury-Bankstown area have signed up to complete the program, with students from Punchbowl Boys High School recently completing the Kumho Road Safety course.

Kumho Tyre Sales and Marketing Director, David Basha, knows that supporting the youth of today is extremely important.

“The youth of today are the next generation and ensuring they are equipped with the necessary knowledge is important for not only themselves, but the community in general,” Basha said.

“Our partnership with the Bulldogs is much more than just supporting the NRL team. We have worked closely with the club to build a program that we believe will make a contribution to the community and support the leaders of tomorrow.”

“We look forward to the program being rolled out across many more schools both in the local area and other regions the Bulldogs work closely with.”

Canterbury-Bankstown Bulldogs CEO, Aaron Warburton was thrilled to launch the Game-Changers program and is appreciative of the support of Kumho Tyre Australia.

"The Bulldogs have always been known as 'The Community Club,' but we actually got back to basics and started really discussing what that meant, what we were trying to achieve, and what the possible outcomes could be,” Warburton said.

"We're pleased with the support we've had from NSW Police, who have given the tick of approval for all seven subjects, and the Australian Defence Force, who are backing the course. We have a number of businesses (including Kumho Tyre) who have really resonated with what we are trying to achieve.”

"I'd like to thank everybody who has supported this initiative so far, and we couldn't be happier with the launch of the Game-Changers program."

Brand New Kumho Ecsta PS72 Sport Blitzes European Tyre Rivals In Independent German Performance Tyre Test

genevieve@cocktailmarketing.com.au (Genevieve Waller) — Wed, 30 Apr 2025 05:40:47 GMT

A leading German tyre industry website has judged Kumho Tyre’s brand new Ecsta PS72 Sport as amongst the three top tyres in a wide spread performance tyre comparison test in Europe.

Die Reifentester , which is a major German tyre website, whose name translates to “The Tyre Testers” used identical Volkswagen Golf GTIs to judge critical performance, safety and handling of eight of Europe’s best selling 225/40 ZR18 size performance tyres.

The tests were overseen by leading tyre tester and former tyre developer Dirk Vincken, along with experienced motoring journalist Joachim Fischer, with the team comparing the tyres at the ATP proving ground at Papenburg in Germany.

The Kumho Ecsta PS72 Sport was one of only three tyres, and the only non-European tyre in the comparison to be badged as “very good”. The testers said the Kumho performed well across the board, earning it the “very good” overall rating.

Four of the seven tyres in the comparison were European manufactured, while there were two from Korean makers and one from Japan.

The Kumho Ecsta PS72 Sport shared the winners’ podium with two European tyres, as the Kumho impressed in all disciplines, with good to very good results, and despite being amongst the least expensive tyres in the test.

The Kumho was listed as being 25 per cent less expensive than the most expensive tyre in the test, a leading European tyre that only ranked sixth in the comparison.

The Kumho Ecsta PS72 was also only 10 per cent more expensive than the cheapest tyre in the tests, a well-known European brand that ranked last in the field.

The tests authors said the Kumho Ecsta PS72 Sport featured the best wet braking performance, excellent dry and wet handling, and great value for performance at an affordable price.

As the testers pointed out, choosing the right tyre for sporty compact cars such as the VW Golf GTI is crucial for performance, safety, and driving pleasure. The latest test from Die Reifentester evaluates eight tyres in the popular 225/40 ZR18 size.

The Die Reifentester test involved the dry and wet handling which each accounted for 15 per cent each, while wet and dry braking each accounted for 20 per cent, longitudinal and straight aquaplaning tests made up 10 per cent of the results each, lateral aquaplaning tests accounted for 5 per cent, while the measurement of rolling resistance, comfort, and noise levels counted for the final 5 per cent.

The judges said Kumho has learned its lessons in Europe and is now unashamedly challenging the throne of the seemingly invincible established Euro brands.

“Very capable cars like the Golf GTI also need very capable tyres, because without perfectly tailored, well-selected rubber, even a cornering artist like the GTI would only deliver mediocre driving dynamics,” said tester Joachim Fischer.

For reference, the veteran Conti SportContact 7, along with the Bridgestone Potenza Sport, the Goodyear Eagle F1 Supersport, the Hankook Ventus S1 Evo 3 (now replaced by the Hankook Ventus Evo), the brand-new Kumho Ecsta PS72 Sport, the Maxxis Victra Sport 5, the Michelin Pilot Sport 5, and the Vredestein Ultrac Pro.

“In the somewhat surprising wet-braking test, while the Kumho is coming to a stop, some of the more highly fancied European tyres, including the one we named as the benchmark before we commenced, were still rolling along at 19.1 km/h,” said Fischer.

“From a physical perspective, that's quite a lot but there were other tyres in the test that performed even less impressively, with the last paced brand still travelling at 30km/h when the Kumho was securely stopped,” he said.

“The Kumho is almost impossible to shake off – either in the rearview mirror or in terms of driving dynamics while the Kumho's rubber compound clearly works excellently on wet asphalt,” Fischer added.

“The brand-new Kumho, can be considered the winner in terms of value for money, earning its overall rating of "Very Good," Fischer concluded.

Kumho Launches Its Most Advanced Performance Tyre Ever

genevieve@cocktailmarketing.com.au (Genevieve Waller) — Wed, 30 Apr 2025 05:36:55 GMT

Kumho Tyre Australia has launched its most advanced and accomplished ultra-high performance tyre ever with the arrival of the new Kumho Ecsta Sport PS72 .

The new Kumho Ecsta Sport PS72 is the result of collaboration between Kumho’s European Technical Centre (KETC) in Germany and Kumho R&D headquarters in Korea, and is part of Kumho’s recently announced Premium Selection Range .

The Premium Selection Range contains three different Kumho Premium tyres, catering for a wide selection of performance and premium machines, with the range including the Crugen HP71 , the Ecsta PS71 and this new Ecsta Sport PS72.

Kumho Tyre’s Premium Selection Range combines cutting-edge technology with premium materials, to offer a driving experience defined by superior traction, precision handling, and unparalleled durability.

The new Ecsta Sport PS72 is built for optimum sports performance. It delivers exceptional traction, braking, steering response, and high-speed stability. Engineered with advanced compound technology, it also improves mileage, boosts energy efficiency, and ensures EV compatibility. Designed for high-performance vehicles, it meets the latest environmental regulations without compromise.

The PS72 is optimised for compact sports vehicles such as the Volkswagen Golf R, BMW M2 and the Mercedes Benz AMG A and CLA 45, as well as mid-sized sports coupes and sedans such as the BMW M3 and M4, Audi S and RS5, the AMG C 63, BMW M5 and the Porsche 911.

Fully EV compatible, it’s suitable for both general and high performance EVs. The PS72 Sport made its global debut at the massive SEMA exhibition in Las Vegas in November 2024 and will be available in over 56 sizes in Australia.

The new ultra-high performance PS72 is the most advanced tyre Kumho has ever developed, showcasing more than 60 years of design and engineering innovation.

Leveraging advancements in AI design technology and Kumho’s long standing relationships with major OE manufacturers, particularly in Europe, the tyre was developed through a process of rapid iterative design testing.

The new Ecsta Sport PS72 pushes the boundaries of innovation, delivering superior performance, enhanced grip, wet weather performance and overall tread life.

"We are introducing our most technologically advanced ultra-high performance tyres that set a new standard for what a high-performance tyre can and should be," said David Basha, Kumho Tyre Australia’s director of sales and marketing.

"Kumho continues to deliver superior tyres with exceptional durability at extremely competitive price points, which is what customers can and should expect from Kumho," Basha said.

"The Ecsta Sport PS72 product line sets Kumho apart in the ultra-high performance environment. The proof is in the detail, with our engineers in Europe and Korea leaving no stone unturned in their quest to design tyres with the goal of unleashing peak performance along with impressive wear characteristics," he added.

Head of Kumho European Technical Centre, Matthias Bode said that the new PS72 is the result of four years of dedicated research with the aim of positioning Kumho as a leading sports tyre brand in European and across global markets.

“To do this we have utilised the latest technologies along with outstanding materials to deliver better traction, braking and steering performance, a stable driving experience at high speeds, even above 300kmph,” said Bode.

“The PS72’s reinforced shape and internal structure, as well as the newly developed compound and thread pattern means it has been designed for sports driving, offering precise steering response and stability,” he said.

“In other words, drivers will be able to enjoy optimal sports driving under all driving conditions, including at high speeds on both dry and wet road surfaces, during cornering and in a straight line. The wet grip performance, which is an essential safety factor, must be an integral part of a sports driving experience, and this characteristic has been significantly improved.”

The PS72’s dry grip performance has improved by 5-10%, ensuring drivers can expect excellent control and response during sharp cornering and at high speed.

Kumho recognises that this is an important factor for drivers who seek high performance experiences with their machines.

Bode explained that the PS72’s new compound, which was created by a combination of new technologies, has significantly enhanced sports performance, along with mileage improvement and energy efficiency.

“The specially designated compound has been developed to maximise traction so that the engine's performance and power can be delivered entirely to the road surface, while enduring heat better and ensuring even tyre wear, as well as a substantially increased mileage.”

Kumho engineers have achieved a 15 per cent increase in tyre mileage for the PS72 during the exhaustive test program the tyre was subjected to during its four year development life.

The new PS72 has also been designated to reduce rolling resistance, by minimising energy loss while the tyre is rolling, contributing to improved fuel consumption efficiency that satisfies even the latest stringent European regulations.

Kumho Tyres is a global tyre company, producing some of the world's best tyres and operates a total of eight tyre manufacturing plants, both at home in South Korea and abroad, as well as eight overseas subsidiaries and 14 overseas branch offices.

Kumho Tyres exports tyres to 180 countries and attributes its growth to its diverse customer base around the world.

The launch of the new PS72 is part of Kumho’s aim to make another major step forward as a global brand lauded around the world for cutting edge technology and outstanding performance.

Kumho Tyres’ target is to continuously strive to develop the perfect tyre through its worldwide R&D network.

The Ecsta Sport PS72 will be available in 56 sizes from 17-inch to 21-inch wheel diameters.

Adventure Awaits: Win a $10,000 Dream Getaway with Kumho Tyre!*

genevieve@cocktailmarketing.com.au (Genevieve Waller) — Sun, 13 Apr 2025 14:00:05 GMT

Turn Tyres into Travel – Win a $10,000 Trip with Kumho!*

Looking for performance, value, and a chance to win big? When you choose Fred Vella Tyres, you’re not only getting exceptional quality, you could be in the draw to win a $10,000 dream holiday, thanks to Kumho Tyre!

From 8 April to 30 September 2025, simply purchase two or more Kumho tyres and register your details online to be in the running to win a $10,000 travel voucher.

To Enter:
• Purchase any 2 or more Kumho tyres
• Hold onto your receipt as proof of purchase
• Register online before 30 September 2025

Why Choose Kumho Tyres?
Kumho Tyres are built with innovation and precision, offering drivers enhanced control, superior tread life, and outstanding handling in all conditions. Whether you're commuting through city traffic or hitting the open road, Kumho gives you the confidence to go further.

Upgrade Your Ride. Win Your Dream Escape.
A premium tyre is an investment in safety, but with Kumho, it’s also your ticket to something extraordinary. Visit Fred Vella Tyres today for your tyre upgrade. One lucky customer is about to take off - why not you?

*T&C’s apply. See link above for full terms and conditions. Promotion period from 8th April 2025 to 30 September 2025. Winner drawn 3rd October 2025. Permit No: ACT TP 25/00682, SA T25/522.

Kumho Selected As OE Fit For Two Of Volkswagen Group’s Latest Sports SUVs

genevieve@cocktailmarketing.com.au (Genevieve Waller) — Wed, 02 Apr 2025 04:33:41 GMT

Kumho Tyre has again been chosen by global automotive giant, Volkswagen Group to be the original equipment (OE) tyre supplier on two of its new models from two of its leading brands.

The Kumho Ecsta PS71 has been chosen by Volkswagen Group as the OE fit tyre for both the new Volkswagen Tiguan and the Cupra Terramar compact sports SUVs.

The new Volkswagen Tiguan and the Cupra Terramar are both based on Volkswagen Group's latest MQB Evo platform.

The Volkswagen Tiguan is one of the Group’s most popular models, boasting strong agility, fuel efficiency, and enhanced safety. It will be fitted with two sizes of the Kumho Ecsta PS71, including the 215/65 R17 and 235/55 R18.

The Terramar is a key vehicle in the Cupra’s expanding lineup, featuring a sporty design that combines hybrid technology and practicality, and is the latest SUV in the stable of Volkswagen’s Spanish subsidiary Cupra. It will be fitted with Kumho’s premium Ecsta PS71 SUV sports tyre in 235/55 R18 size.

Kumho’s Ecsta PS71 sports tyre has been designed and engineered with structural reinforcements tailored to the characteristics of sports SUV such as the Tiguan and Terramar.

The Kumho PS71 tyre maximises contact area, which enhances braking performance and fuel efficiency, and has been optimised to deliver exceptional handling and braking capabilities on both dry and wet surfaces.

The Kumho Ecsta PS71 lineup includes a wide range of sizes and configurations to suit SUVs and passenger cars and also for many types of electric vehicles.

“We are excited to supply tires for both the Tiguan and the Terramar, which will both be key vehicles in the compact SUV market,” said Kim In-soo, Kumho Tyre’s head of sales division for OE.

“We plan to leverage our technological expertise in larger, high-performance tyres to further expand our supply capabilities,” he added

Kumho also recently announced it has begun supplying OE tyres for the Volkswagen T7 Transporter range, the Volkswagen Passat and the Škoda Superb from Volkswagen’s Czech subsidiary Skoda.

The company has been strengthening its strategic partnerships with global automakers, and its supply of tyres to major car manufactures is a testament to its technological capabilities and its increasing status as a premium tyre brand.

Kumho Offers Premium Range That Should Not Be Underestimated

genevieve@cocktailmarketing.com.au (Genevieve Waller) — Thu, 06 Mar 2025 22:55:38 GMT

Kumho Tyres has announced a new Premium Selection Range, which has been carefully curated with a line of tyres that represent the pinnacle of Kumho’s craftsmanship in performance and premium tyres.

Kumho Tyre’s Premium Selection Range has been formulated combining cutting-edge technology with premium materials, to offer a driving experience defined by superior traction, precision handling, and unparalleled durability. The new Kumho Premium Selection Range targets both Internal Combustion (ICE) engine vehicles and new generation electric vehicles (EV) with a variety of tyres that have been engineered for both automotive technologies and for performance and premium machines.

According to Kumho Tyre Australia’s director of sales and marketing, David Basha, the new Premium Selection Range underlines the brand’s position as a manufacturer of tyres that offer performance, equal to or better than more expensive established brands.

“The fact that many highly esteemed automotive OEMs now fit Kumho Tyres as original equipment, demonstrates the performance capability and the overall reputation and quality of our tyres,” said David Basha.

“What we are saying is that when only the best will do, the Kumho Premium Selection Range is the answer for those looking for optimum performance in their tyres to match the engineering of their vehicles at rational price levels,” he added.

“Kumho’s full range of tyres has been underestimated by many, but the many global awards and accolades they have collected, emphasises that Kumho develops and manufactures tyres that can be relied upon for premium engineering and performance,” said Basha.

“At Kumho, we know that staying ahead in the world of tyres means always pushing the limits of innovation. This is why we lead the way in technology and design, crafting tyres that set the standard in performance and quality,” said Basha. “Our award-winning tyres result from a relentless dedication to pushing the boundaries of technology, making Kumho one of Australia’s top-selling tyre brands.

“At Kumho, we will never rest on our reputation alone. Instead, we continually seek new ways to innovate and evolve – exploring new roads to drive us forward,” he said.

The new Premium Selection Range is headlined by the Kumho Ecsta PS72 Sport and Sport S which has been engineered for performance cars and offers unparalleled performance, blending cutting-edge design and advanced technology for maximum traction, precision, and durability in all driving conditions. The PS72 is set to be launched in Australia in the coming months.

The PS72 advanced tread compound increases grip and braking by up to 10 per cent over its predecessor, with a robust tread design that enhances traction and optimises water drainage, while reducing aquaplaning risks for superior control.

Ecsta PS72 also features strengthened tread blocks and high-stiffness rubber to improve handling and driving stability, delivering a responsive and controlled ride, while specialised tread compound and optimised contact patch extend tyre life by up to 25 per cent, ensuring outstanding value and reliability for long-term use.

The Kumho Ecsta PS71 is aimed at performance sportscars, SUVs and EVs and delivers exceptional performance tailored for performance-oriented machines, offering refined driving stability, precise handling, and confident braking on both wet and dry roads.

The PS71 features a high dispersion ‘Micro Silica’ tread compound which maximises wear resistance, handling precision, and fuel efficiency. The design ensures an all-around superior driving experience, while its modified tread compound enhances wet surface performance, as well as greater safety and control.

Four wide grooves efficiently channel water away from the tread for exceptional wet grip, while a high-performance resin ensures reliable traction on any surface.

Reinforced sidewalls enhance durability and control, making this tyre perfectly suited to the demands of sports and SUV driving.

The third member of the Kumho Premium Selection Range is the Crugen HP71 , which is a tyre that takes innovation to the next level. It delivers an upgraded construction, reduced weight, and improved rolling resistance for a quiet, comfortable ride alongside exceptional all-weather performance.

A multi-pitch tread block variation, combined with an aerodynamic tread design, minimises road noise harmonics, while select sizes also feature K-Silent polyurethane foam inserts, which absorb air vibrations, reducing tyre noise by up to five decibels.

The HP71 features new 3D-Interlocking Sipe technology, combined with high-strength hybrid materials, which strengthen the carcass structure to deliver enhanced durability and improved safety.

The HP71 also has been designed for both SUV and EV applications and features highly dispersible micro silica and high-grip resin compound, combined with widened tread grooves, improve water drainage and aquaplaning resistance.

The Kumho Premium Selection Range is available from Kumho’s extensive network across the country including Kumho’s Platinum Dealer outlets.

Kumho Tyres Links With Most Improved NRL Club To Drive Road Safety Initiative

genevieve@cocktailmarketing.com.au (Genevieve Waller) — Fri, 21 Feb 2025 03:02:58 GMT

Kumho Tyres has announced a new sporting partnership with the Canterbury-Bankstown Bulldogs in the NRL, which will be used to drive an important road safety campaign for youth and students.

Kumho has signed on as the official tyre partner and official partner for the NRL club’s men’s Head Coach for the 2025 and ’26 seasons.

The Canterbury-Bankstown Bulldogs were rightly acknowledged as the most improved club in the 2024 NRL men’s competition under the stewardship of Head Coach Cameron Ciraldo, and expectations are high for the team in the upcoming 2025 season. The two-year agreement will not only see Kumho Tyre logos proudly adorned on the Head Coach’s game day attire and at both Accor Stadium , and Belmore Sports Ground , but will also engage with the Bulldogs’ community through its Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.

Kumho Tyre Australia managing director, John Jeon said Kumho was excited to link up with the Bulldogs in what is a significant period of growth for the company and for the club.

“Like the Canterbury-Bankstown Bulldogs, Kumho Tyre has entered an exciting period and we’re all looking forward to the next two years as a partner with the Club,” John Jeon said.

“Cameron has done a tremendous job since joining the Club as Head Coach and whilst we’re in a totally different field, we see an opportunity to share ideas that in turn can help us both through this next phase,” he said.

“Whilst we’ll be visible to the Members and fans via branding, we’re thrilled that we will also be working with the Club on community programs promoting road safety to adolescents in the local area.”

Kumho is no stranger to major sports partnerships across the globe, with the Bulldogs joining the likes of other powerhouses of sport that have signed agreements with the company, including Tottenham Hotspur in the English Premier League, AC Milan in the Italian Serie A and the Atlanta Hawks in the NBA, in the USA.

Head Coach Ciraldo praised the new partnership with Kumho, which he believes is a perfect fit for the Club.

“Kumho Tyres has shown a commitment to excellence, innovation and community-focused values, ones which we as a Club certainly share,” said Ciraldo.

“It’s exciting and pleasing to see the upcoming plans that Kumho has with the Club, especially on a community level, and we’re looking forward to starting a long and powerful partnership.”

Established in 1960 as part of the Kumho Asiana Group, Kumho Tyre has been part of the Australian landscape for close to 50 years – with over 1.5 million tyres sold annually - and is one of the world’s leading tyre brands sold in over 150 countries worldwide.

Drive Like a Champion with Kumho Tyres

genevieve@cocktailmarketing.com.au (Genevieve Waller) — Tue, 31 Dec 2024 13:00:01 GMT

At Fred Vella Discount Tyres, we’re excited to offer Kumho tyres—where innovation and performance come together. Whether you’re looking for the precision and durability of the PS71 , the all-season versatility of the PA51 , or the EV-focused innovation of the HP71 EV , we have the ideal tyres to enhance your driving experience.

These tyres incorporate advanced technologies to deliver exceptional handling, lasting durability, and improved safety in diverse driving conditions. Want to discover what sets these tyres apart? Explore the details of each model and see how Kumho is revolutionizing the way we drive. For an in-depth look at the PS71’s sporty edge, the PA51’s adaptable touring performance, and the HP71 EV’s EV-specific engineering, check out the link below:

Kumho Helps Keep The Wheels Turning For Volkswagen On Epic Record Attempt In The Australian Outback

info@cocktailmarketing.com.au (Richard Wilson) — Fri, 13 Sep 2024 01:36:04 GMT

Kumho Tyres has thrown its support behind Volkswagen’s unique and memorable celebration to mark 70 years in Australia and the production start of its ID range of battery electric vehicles.

To celebrate the milestone Volkswagen is attempting to break a Guinness World Record in achieving the biggest GPS image ever made by a vehicle.

The World Record attempts is being undertaken by Rainer Zeitlow, who is the holder of multiple endurance driving records, and he will attempt to write “ 70 years of VeeDub ” via the GPS tracking electronic trail left behind as he drives across the wilds of the Australian outback.

Zeitlow will be driving a Volkswagen ID.4 battery electric SUV equipped with Kumho HP71EV in 235/55R19 sizing as he weaves his way across a number of states and territories as he tries to capture the record and write the slogan and his name in the history books.

Following the record attempt Rainer will cap off the commemoration with a lap of Australia that will finish off a massive 33,000km seven week journey.

In 2023, Volkswagen announced it had chosen the Kumho HP71 EV as its OE fit on the new ID.4 when it debuts on the Australian market later this year.

Kumho Tyres Named As OE Supplier For Volkswagen’s Latest T7 Multivan

info@cocktailmarketing.com.au (Richard Wilson) — Fri, 13 Sep 2024 01:33:36 GMT

Leading automotive company Volkswagen has announced Kumho Tyres as the original equipment tyre supplier for its new seventh-generation Multivan ( Multivan T7 ).

Kumho Tyres will supply its ECSTA HS52 tyres in both 235/55R17 and 235/50R18, for the new generation Multivan, marking a significant milestone in the partnership between Kumho Tyres and Volkswagen.

The Volkswagen Multivan is one of the longest-produced models by Volkswagen, having been in production in various models and forms since 1949.

Traditionally known as the Kombi in many markets, particularly here in Australia, the Volkswagen van became one of the symbols of the youth revolution in the 1960s and ‘70s, and has continued to be a pillar of mini bus and van sales around the globe since then.

The Multivan T7 , is the latest iteration, and is based on the Volkswagen Group's MQB modular platform, designed for vehicles with a transverse engine layout. This platform allows for greater flexibility in manufacturing and design.

The Kumho ECSTA HS52 tyres are designed to provide a comfortable driving experience and high safety, with the tread pattern featuring a solid block design, which is engineered to maintain consistent road friction pressure, reducing impact and noise, while also enhancing ride comfort.

The latest Kumho design features have already earned the ECSTA HS52 high praise in performance tests.

The HS52 was ranked third overall in tyre performance tests by Germany's " ADAC " magazine and fourth overall by "Auto Bild," receiving the highest evaluation among domestic tyre companies.

Executive vice president of OE Sales for Kumho Tyres, Kim In-soo, emphasised the importance of the new Volkswagen supply agreement.

"The OE supply of Kumho Tyres for the Multivan T7 is significant as it is and has been one of Volkswagen's most iconic vehicles since its inception around 75 years ago.

“Kumho is recognised for its technology and quality, and we have established a strong partnership with Volkswagen, following OE supply agreements for its Taos, Jetta, and ID.4 models ," Kim said.

Kumho Tyres ’ collaboration with Volkswagen is part of a broader strategy to expand its tyre supply through strategic partnerships with major global automakers.

The company has been supplying original equipment tyres for flagship electric vehicle models of major automakers, showcasing its top-level product technology and premium brand value.

Off Road Expert Sings Praises Of Kumho AT52 After Epic Desert Journey

info@cocktailmarketing.com.au (Richard Wilson) — Fri, 13 Sep 2024 01:31:16 GMT

Off-road expert and adventurer Denny Danis of Team Bullet Off Road has heaped praise on Kumho Tyres versatile and practical all terrain AT52 tyres following his latest adventure through a rain affected and muddy Central Australia, including a Simpson Desert Crossing and a run back from Birdsville via Moree in Northern NSW.

Denny said the AT52s on his 79 Series Toyota LandCruiser ute, out-performed all of the specialist mud terrain tyres on the five other Toyota’s which were part of the convoy, particularly in what was very muddy trip across the Simpson and coping with the equally wet conditions in the channel country south from Birdsville.

Team Bullet showcased its well-travelled 79 Series fitted with its Kumho AT52s at the Australian 4x4 and Adventure Show at Sydney International Dragway in September.

Denny said that the Central Australian trip which tracked west from Sydney and up to Coober Pedy, before heading to Mt Dare and across the Madigan Line crossing of the Simpson before returning to Sydney, covered about 8000 kms and was a stern test given the massive rainfall in weeks prior to the trek.

“I have to say I was a little sceptical given the roads had all been closed just prior to the trip and I was going to switch to a mud terrain, but decided to go with the Kumho AT52s to really put them through the test,” said Denny.

“The other four Toyotas were all on muddies and we were the only one on All Terrains and the performance was outstanding and put the muddies to shame really,” he said.

“The other stand out with the AT52s was their stability and strength even when the pressures were down on gravel roads after coming out of the dune country.”

“We filmed the trip for our YouTube channel and had GoPros aimed at the tyres and suspension and that proved the fact that the AT52s don’t jump or skip as much as many tyres, providing added stability and traction by keeping the rubber on the road longer and more consistently,” Denny added.

“On a Toyota 79 like ours with an all up weight of around three-tonnes the stability and strength of the AT52s was a stand out,” he said.

He also added that the AT52s also performed superbly on tarmac roads to and from the outback underlining their all-round excellence in a range of conditions.

“I’d like to make people realise that Kumho produces tyres that are world class and their performance is hard to top, particularly for the price,” Denny concluded.

Denny had his 79 Series on display at the Australian 4x4 and Adventure Show along with his competition rock crawler vehicle and saying he is a strong advocate for the Kumho AT52s.

To watch the AT52s in action, visit the official Team Bullet YouTube channel:

Discover the Excellence of Kumho's ECSTA HS52 Tyre: A Testament to Innovation and Performance

info@cocktailmarketing.com.au (Richard Wilson) — Mon, 26 Aug 2024 06:08:52 GMT

As a proud Kumho dealer, we are excited to share the remarkable achievements of the Kumho ECSTA HS52 with our customers. This tyre has proven its excellence in some of the toughest tests in Europe, outperforming many well-known brands and setting a new standard for safety and performance.

To discover how this tyre can enhance your driving experience and provide the safety and reliability you need on the road. Visit the blog today and find out why Kumho Tyres is the brand you can trust for your vehicle’s needs.

Australian Hockey Teams Shine at the 2024 Olympics

info@cocktailmarketing.com.au (Richard Wilson) — Fri, 16 Aug 2024 04:08:48 GMT

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The 2024 Australian men's and women's hockey teams, known for their skill and determination, made Australia proud with their hard work on the global stage.

Kookaburras : A Journey of Passion and Determination

The Australian men's hockey team, the Kookaburras , started their Olympic campaign with a strong performance against New Zealand, winning 5-0. Blake Govers was a standout player, scoring a hat-trick that demonstrated his exceptional skill and precision.

Despite their early success, the Kookaburras faced a challenging match against India, where they were narrowly defeated 3-2. The match was a nail-biter, with Govers scoring a late goal to bring the team within one point.

Unfortunately, the team was eliminated in the quarter-finals by the Netherlands, concluding their campaign.

Hockeyroos : A Campaign of Skill and Determination

The Hockeyroos , Australia's women's hockey team began with a decisive 3-0 victory over the USA, showcasing their strong defensive tactics and cohesive teamwork. The Hockeyroos advanced to the semi-finals after defeating China in the quarter-finals.

Kumho's Support for the Australian Teams

Kumho was proud to be the official tyre partner of these incredible teams. Both teams have returned home with their heads held high, having demonstrated the strength and spirit of Australian hockey on the world stage. Their journeys continue to inspire fans and young athletes, reflecting the enduring legacy of Australian hockey .

Kumho Announces Sponsorship Partnership With Leading German Bundesliga Football Club

info@cocktailmarketing.com.au (Richard Wilson) — Fri, 16 Aug 2024 04:06:55 GMT

Kumho Signs Sponsorship with Eintracht Frankfurt for Three Year Deal

Global tyre maker, Kumho Tyres has announced it has reached a sponsorship deal with prestigious German Bundesliga football club, Eintracht Frankfurt , and it will be the leading club’s tyre partner for the next three years.

Kumho Tyres executives and the president and directors of Eintracht Frankfurt were at the signing ceremony at the club’s home stadium, Deutsche Bank Park in Frankfurt

Kumho Tyres president and CEO Jung Il-taik, as well as its head of sales division, Lim Seung-bin, and head of R&D Division, Cho Man-sik were at the ceremony, along with the president of Eintracht Frankfurt , Axel Hellmann, sales and the club’s marketing director, Arnfried Lemmle, and strategic partner director Julia Flink for the signing of the agreement.

Kumho Tyres will be the official sponsor of Eintracht Frankfurt for three years, from the upcoming 2024 season through to 2027.

Eintracht Frankfurt boast a proud and storied history spanning more than 125 years, including most recently winning the prestigious UEFA Europa League in the 2021-2022 season.

Kumho Tyres plans to pursue a variety of brand marketing activities targeted at potential customers to enhance its already strong brand recognition in Germany, a traditional powerhouse and the birthplace of the global automotive industry.

The Kumho brand will be on display to global football fans during Eintracht Frankfurt’s home games as well as through the club’s facilities, website, and social media channels.

Kumho will also engage directly with Eintracht Frankfurt’s strong international fan base through marketing activities both online and offline, in joint events with the club and through sales promotions.

Kumho has enjoyed consistent growth in Europe over the past five years, with an annual sales growth of more than 20 per cent on average.

The company recorded a sizable 44 per cent growth last year, particularly driven by its research and development strategies in the European market.

Kumho recently recorded excellent results in tyre performance tests conducted by world-renowned German auto magazines ADAC Motorwelt and Auto Bild, underlining and demonstrating its best-in-industry technological capabilities.

"We are excited to forge a partnership with Eintracht Frankfurt , one of the world’s most popular football clubs,” said Jung.

“We will leverage this partnership to increase our brand recognition in global markets, including Germany with creative and innovative activities aimed at confirming our position as a premium global tyre brand."

Eintracht Frankfurt Football AG president, Axel Hellmann, said the club warmly welcomed Kumho Tyres into its circle of partners.

"With Kumho’s innovative and sustainable approach, the company aligns perfectly with Eintracht, and we are well-equipped to support Kumho in its goal of further establishing itself as a leading brand in Europe," said Hellmann.

Platinum Dealer Conference 2023 VIC/TAS/SA/WA

info@cocktailmarketing.com.au (Richard Wilson) — Thu, 30 Nov 2023 04:17:09 GMT

Kumho Tyres Australia were pleased to host a combined Platinum Dealer Conference for their VIC/TAS/SA and WA dealers in Adelaide.

Held in November, Kumho Platinum Dealers made the trip into the Adelaide CBD and checked into the Sofitel Hotel, before making their way across to the Adelaide Zoo to hear from key Kumho staff regarding the brand and the Platinum Dealer program.

Partners and their families had the opportunity to visit the Adelaide Zoo for the day while Dealers were getting into the nitty-gritty of all things Kumho. With Head Office in attendance, Dealers found it beneficial to have direct correspondence and conversations with key decision-makers, as well as finding out what the future looks like.

At the completion of the official proceedings, it was time to head back to the hotel and get ready to have dinner with the giant Pandas, Wang Wang and Fu Ni in their Bamboo Forest back at the Adelaide Zoo. During the wonderful three course dinner, Dealers were presented for their awards over the 2022 year, with Murray Valley Tyre & Auto taking home the major prize of National Platinum Dealer of the Year.

National Trade Marketing Manager, Paul Deer, was pleased with how the conference went, especially with it being in his home state.

“It’s been difficult for everyone to come together over the past couple of years but we made sure this year we gave all our valued Platinum Dealers the opportunity to attend what I believe was a successful event,” Deer said.

“We thank all of our Platinum Dealers for their continued support of the program and we are certainly looking forward to finishing the year strongly and then starting 2024 with a bang.”

The team at Kumho would like to wish you a Happy New Year.

info@cocktailmarketing.com.au (Richard Wilson) — Sat, 13 Feb 2021 09:24:58 GMT

Kumho and its dealers overcame a lot of diversity last year to achieve an extremely solid sales result.

We would like to thank everyone for their efforts and look forward to being of support in 2021.

KUMHO SIGNS ON TO PARTNER CAMP QUALITY

Kumho Tyre has announced it has signed on children’s cancer charity Camp Quality as its major partner.

Camp Quality gives kids facing cancer the chance to be kids again, with services and programs created specifically to help children from birth to 15 years, who are dealing with their own cancer diagnosis, or the diagnosis of someone they love, like a brother, sister, mum or dad.

As part of the partnership, Kumho Tyre will undertake activities via hundreds of tyre dealers and tyre fitters across the Kumho network all around Australia, through special Camp Quality merchandise raising funds and awareness for the charity.

According to Kumho Tyre Australia’s managing director, John Jeon, the association with Camp Quality is a significant one for Kumho and will be the company’s major philanthropic focus in the future.

“Kumho is incredibly proud to be a corporate partner of Camp Quality because of the key role it plays in supporting children and families experiencing the challenges of cancer as well as providing valuable cancer education in schools across the community,” said Mr. Jeon.

“As a global company Kumho is committed to community involvement, and supporting Camp Quality is just one demonstration of Kumho giving something back to the community,” he said.

Kumho Tyre Australia, national marketing manager, Kenny Chun, said Kumho has a proud history of supporting worthy community charities over many years.

“We are really pleased to have signed on to partner with Camp Quality,” Kenny Chun added.

More than 7500 kids facing cancer are registered for services and programs with Camp Quality. It’s estimated that 750 kids aged 0-15 are newly diagnosed with cancer each year, with the charity supporting around 59 per cent of these children with their services and programs.

Camp Quality CEO, Deborah Thomas, said the partnership will enable Camp Quality to continue to provide much-needed services and programs to kids impacted by cancer.

“We are delighted to be chosen by Kumho Tyres as their charity partner and look forward to working with the Kumho team so that together we can create positive memories which help change the cancer story for kids and their families: in-hospital, at home, at school and away from it all on camps and retreats”.

ABOUT CAMP QUALITY

Camp Quality gives kids facing cancer the chance to be kids again.

Camp Quality’s services and programs are created specifically to help children 0 –15 years, who are dealing with their own cancer diagnosis, or the diagnosis of someone they love, like a brother, sister, mum or dad. Camp Quality provides kids and their families with fun experiences, trusted information, coping tools and a supportive community: in-hospital, at home, at school and away from it all on camps and retreats.

Camp Quality services and programs make happy memories that change the cancer story. for kids and families at every stage of the cancer experience. In hospital, where Camp Quality sponsored Child Life Therapists support children undergoing cancer treatment in NSW and Victoria, and with the Camp Quality Puppets who provide fun and distraction for kids isolated by cancer with bedside visits and digitally via one-one-one interactive Puppet Digital Playdates. At school with our Primary School Cancer Education Program interactive cancer education puppets shows. At home, online with our Happiness Hub website, and trusted cancer education and information apps, Kids’ Guide to Cancer and the New Normal Navigator, and on day trips with Family Fun Days and Family Experiences where families can reconnect and make memories. And away from it all, with Kids’ Camps, Family Camps and respite on our Retreats. Camp Quality has also just launched Virtual Camps, so kids can enjoy an interactive camp experience online, in real time.

For more information or to donate, please visit: www.campquality.org.au